2025 Seminars and Presentations
WEDNESDAY SEPTEMBER 24
8:00 AM - 200A
Ditch the Duct-Tape and Measure Your Online Marketing Success
PRESENTED BY
Bob Oxley &
If your online strategy feels patched together, it’s time for a better way. Join us to learn how to make more money and measure what’s really working with your online marketing - without the guesswork. At The Shed App, we provide a complete start-to-finish solution: from the moment someone shows interest online to producing a full bill of materials. In this session, we’ll walk through a proven online journey and share a marketing and sales funnel you can use right away. You’ll also hear from experts in our Shed Partner Collective (SPC) — digital partners who understand the shed industry inside and out. You’ll gain clarity on the numbers that actually matter, learn what defines a real lead and a true conversion, and see how enhanced conversion data and real-time reporting can give your business a competitive edge. You’ll leave with practical insights, exclusive resources, and a funnel blueprint you can implement immediately — no contracts, no confusion, and no duct tape.
8:00 AM - 200B
Technology In The Shed Industry: Insights From Your Peers
PRESENTED BY
Technology is transforming how shed businesses operate—and CAL is at the forefront of that change. In this panel discussion hosted by CAL Software Solutions, industry peers will share their experiences using CAL’s platform to streamline sales, manage dealer networks, and eliminate paperwork. Hear how technology is creating efficiency, driving growth, and reshaping the shed business from those already putting it into practice.
8:00 AM - 200C
Vision, Traction, Healthy: The Path to Entrepreneurial Freedom
PRESENTED BY
Steve Byler &
Most entrepreneurs start a business for freedom — but somewhere along the way, the business begins running them. Instead of clarity, they feel stuck. Instead of growth, they hit ceilings. Instead of freedom, they’re tied down by the day-to-day. In this talk, you’ll discover how leaders get clear on their vision, gain real traction, and build a healthy team so the business finally runs smoothly — and you can get back to living like the entrepreneur you set out to be.
8:00 AM - 200D
8:00 AM - 200D
Healthy Business Growth Mindset
PRESENTED BY
Verlon Miller &
A healthy position is essential for a business to achieve sustainable results. The proper growth mindset, combined with actionable direction, can help your company stay on track toward success. Healthy growth includes more than just an increase in volume.
9:30 AM - 200B
Built Differently: How to Understand Your People – And Yourself
PRESENTED BY
Aaron West
Ever find yourself thinking, “Why would they do it that way?” The truth is – people are wired differently. In this session, you’ll discover how personality styles shape how we think, communicate, and make decisions. You’ll walk away with clearer insight into your own wiring and a better understanding of the people you work with every day. Whether you’re running a business, leading a team, dealing with customers, or simply trying to strengthen relationships at home, this session will give you practical tools to reduce conflict, build trust, and lead more effectively.
9:30 AM - 200A
Shed Connect
PRESENTED BY
Nathan Linsley
Learn a little of what Shed Connect is all about and how to improve online sales in your current business.
9:30 AM - 200C
The Ten Core Commitments for Success in the Shed & Carport Industry 2.0
PRESENTED BY
Charles Hutchins &
Attendees will learn True Money-Making Activities on how to increase Sales with an emphasis on tracking leads, asking for referrals, handling objections, and lead follow up from the Shed Coach himself, Charles Hutchins. With 30 years of real Shed Sales experience, attendees will also learn how to properly greet customers and develop rapport with customers.
9:30 AM - 200D
Design. Sell. Deliver. Faster.
PRESENTED BY
Matthew Black &
Discover MyShed’s new tools that take you from concept to customer in record time. See it all live with Matthew Black at Shed Builder Expo.
THURSDAY SEPTEMBER 25
8:00 AM - 200A
The Rent-to-Own Playbook: Start, Scale, & Succeed with RTOSmart
PRESENTED BY
Ryan Carbrey &
RTOSmart’s software and technology can be used to easily start, run, and or grow your own RTO portfolio.
8:00 AM - 200B
Behind the Curtain: The Marketing Breakthroughs That Scale Shed Companies at Every Level
PRESENTED BY
Dylan Steet &
Shed companies across the country operate at different levels — from hundreds of thousands to hundreds of millions. What separates those who plateau from those who break through? In this session, Dylan Street w/ Shed Squad Marketing pulls back the curtain with firsthand insight after working with Shed Companies at all levels. You’ll discover the marketing breakthroughs, operational shifts, and mindset changes that drive growth.
This isn’t just about Ads or Websites. Scaling requires more than marketing — it demands the right manufacturing backbone, leadership capacity, and a clear vision for the future. Dylan will challenge you with true self examination today, where it could go tomorrow, and most importantly, who's driving your growth? God, or self-driven ambition...
8:00 AM - 200C
3 Secrets to Solving Your People Challenges
PRESENTED BY
Steve Byler &
Most small business leaders feel stuck when it comes to people—struggling to find great talent, unsure how to hire well, and frustrated with inconsistent performance from their team. In this workshop, you’ll learn how to use tools like the Accountability Chart, Core Values, and clear roles with measurable results to build a team that’s aligned, engaged, and driving your vision forward. You’ll walk away with practical steps to get the right people in the right seats—and the confidence that your business can grow with less stress and more freedom.
8:00 AM - 200D
The Ten Core Commitments for Success in the Shed & Carport Industry 2.0
PRESENTED BY
Charles Hutchins &
Attendees will learn True Money-Making Activities on how to increase Sales with an emphasis on tracking leads, asking for referrals, handling objections, and lead follow up from the Shed Coach himself, Charles Hutchins. With 30 years of real Shed Sales experience, attendees will also learn how to properly greet customers and develop rapport with customers.
9:30 AM - 200A
Get to Know IdeaRoom
PRESENTED BY
Jordan Miller &
See a live demo of the platform, explore recent product improvements, and experience our new mobile-adapted user interface, the industry’s leading solution proven to drive results for shed builders. Learn more about our fully American-based team and how we’re dedicated to supporting your success.
9:30 AM - 200B
Sales Reps Who Sell $2M/Year or More
PRESENTED BY
Matthias Miller &
High-performance sales teams can feel like dark science, but it's actually simple math a third-grader can understand. In this session, you'll learn which reps can break records, the overlooked sales multiplier in almost all sales training, and the one number you need to hold your marketing agency accountable. Stop guessing. Start selling.
9:30 AM - 200C
Business Metrics That Drive Prosperity
PRESENTED BY
John Zook &
A healthy business will be using metrics to keep on the path of profitability. A struggling company may need some help with establishing these metrics. Setting proper metrics is vital. We will review our Business Analytics Report and demonstrate how this can help your business.
9:30 AM - 200D
Built Differently: How to Understand Your People – And Yourself
PRESENTED BY
Aaron West
Ever find yourself thinking, “Why would they do it that way?” The truth is – people are wired differently. In this session, you’ll discover how personality styles shape how we think, communicate, and make decisions. You’ll walk away with clearer insight into your own wiring and a better understanding of the people you work with every day. Whether you’re running a business, leading a team, dealing with customers, or simply trying to strengthen relationships at home, this session will give you practical tools to reduce conflict, build trust, and lead more effectively.